CLIENT: ASHM
PROJECT: U=U Global Summit
Freelance: 2022

The U=U Global Summit was a pre-conference to the International Aids Society’s AIDS 2022 Conference in Montréal. The event was designed to build on the momentum of the Undetectable=Untransmittable (U=U) movement from the AIDS 2018 Conference. This full-day summit at the Palais de Congress Montréal featured over 50 internationally-renowned advocates, activists, researchers, healthcare providers and policy makers, brought together to empower and enable the transformative potential of U=U.

My role in the project was branding and creation all of the collateral for the event. The logo created was multi-lingual, to show that U=U is said differently, but it means the same thing to all all of us, that we cannot pass the virus on. For the event in Montréal, all of collateral created was in both French and English. The promotion of the event was also translated into 9 different languages and shared via multiple social media networks.

The event had close to 600 registered delegates from 73 different countries, and had over 50 global partners and sponsors for the event.

The animated version of the logo was created by David Bennet from https://doublejinx.net/